'There's a broader acceptance of the character now, thanks to what Mark Ruffalo, Kevin Feige and Marvel Studios brought to him.'Īlthough Marvel owns the character rights to the Hulk, Universal owns the rights to any solo picture. 'We're in a very different era of Marvel movies than when either of the previous films opened,' Robbins said. He cited better timing and more popularity for the big green character. Despite the poor box-office earnings and mediocre-to- rotten reviews, it may be time to give Bruce Banner and his alter ego another go, said Shawn Robins, chief analyst for. Neither film had Mark Ruffalo as the lead. Both films had production budgets around $130 million to $150 million. Ang Lee's 2003 'Hulk' grossed a little more than $245 million worldwide, and Louis Leterrier's 2008 'The Incredible Hulk' grossed just over $263 million worldwide.
